With over 2.5B active users in more than 190 countries around the globe, it is safe to say that Android is dominating the technology industry, especially in Asia.
With constant downloads by consumers, to be specific a total of 108 billion downloads of the 2.9 million apps on Google Play, the market constantly evolves.
Google Play is where you can find all types of books, TV shows, games, movies, and so many more apps for your entertainment or work purposes.
What makes Google play perfect for all sorts of businesses is that you can generate up to 120 billion dollars. Not only this but there are several more advantages to uploading an app on Google play. Here are some listed below!
Advantages to Uploading an App on Google Play
Revenue
The first and most significant advantage is that the owner and developer of the application earn up to 70% of the revenue and the rest goes to Android itself. This rate may not look as big to others, but you will be shocked to know that other application owners on different app stores earn lesser than 70%. Google play has also grown by 33.8% in just a year which is a good amount compared to other app stores.
The Approval Process
Another advantage is that the approval process for publishing an app to Google play is much faster than others! You can have your app published and uploaded in no time for all users
Developer-friendly
Google Play is known to be more developer and user-friendly. It priorities the ease of the customer which is always better if you want your business to expand and grow quickly.
Convenience
With the immense amount of options on Google play, it can be confusing for a user to figure out which application they want to download, don’t worry, Android has made it easier for you! Based on your current downloads, Google will recommend apps that look suitable for you. With other individuals’ reviews and comments, you can see which app has the best feedback and is perfect for you!
Safety
It has been rumored that Google allows any sort of app on the Play store but that is not true. Several tests and analyses are taken before Google approves your application and very few pass these criteria, and Google allows only authentic apps that are good companies and businesses.
But what makes it better for a particular business to have an app on Google play?
Benefits of having an App for a Business
Customer service
Through chatbots and customer service apps you can achieve excellent customer service and as a business that is truly what is most important; keeping your customers happy and satisfied. The link between customers and employees must be bridged so your business grows and has a better reputation. Individuals are also more likely to communicate via text than call.
More Audience
Since users spend an average of 4 hours on their phones they are most likely to scroll through applications constantly. This is why it is easier to attract customers through an application rather than a physical in-store shop.
Increase in Brand Recognition
When you develop your company and your brand, you can be as creative as you can get to make it stand out in the competitive market. Nevertheless, it is also mandatory to build your portfolio and impression towards the customers which can be done through efficiency and ease. This can be provided through applications mainly as consumers tend to spend more time on apps than on web pages or in stores.
How to Upload an App on Google Play
Step 1: Make a google account to register your application. You don’t need to make a whole new account from scratch, but you can also use an old Gmail account. You must sign an agreement form and pay 25 dollars as a one-time fee.
Step 2: If you plan on your app to charge from the consumers or require any sort of payment from the customers you have to add a merchant account. This account will control and analyze your sales. The original account is then connected to your merchant account.
Step 3: The third step is to prepare all the paperwork and documents. You have to first sign a EULA. A EULA is an End User License Agreement that contains the license fees, what you are and are not allowed to do and property information. The Privacy Policy is something you have to pay a lot of attention to as it’s where all the intricate details come to use. Such details include the place of the registration of the company or the location of the copyright holder, the features of the app including the fees and its functions, the terms of the criteria, the age criteria, what content will be uploaded, and so much more.
Step 4: It is important to know as a business what you are getting yourself into so do read the policies of Google Play. The policies will include the requirements of your app, and how it needs to be promoted, uploaded, and updated,
Step 5: Carefully decide the name of your application, as you can not change the name later on. A signed app release which is a certificate that has the owner of the app is also needed. Then you chose the size of your application along with the file format.
Step 6: You have to create your application on the Google Console. On your developer’s account, you select “create an application,” choose your programming language and a description of your product that you can change later.
Step 7: You add your store listing that assists your customers in downloading your application. You add the name of your application, along with the description, the icon, screenshots of your app, any videos, the type and category of your application, any tags, the privacy policy, and contact details.
Step 8: You add a questionnaire that allows your customers to rate your application, which allows any room for improvement.
Step 9: You set the pricing and other details regarding the app. Such details include if the app is free or not. If you do decide there is a price for your app, you can’ change for it to be free later on, but from a free app, you can change to a paid one eventually. You set the location of your application and how it will be accessible along with the devices it can be accessible, the ads that the app may contain, and lastly the age group this application is for.
Step 10: The final step is to go to the App release section and choose from Alpha, Beta, and Production. If you are just starting this application you should choose Alpha or Beta.
Alpha allows only those you choose to test out your app, and Beta allows anyone to use your application and send reviews and feedback.
After choosing this you select edit release and wait for your app to be reviewed. Once it’s reviewed you will be notified on the Google Console Dashboard.
A Summarized Version
Google Play is known to be extremely convenient for start up businesses and any other well-known business that is developing and producing their app for the first time. It’s also amazing if you need your application to be made as quickly as possible.
However, there are several steps that need to be followed to submit an app to Google Play As for the end result, it’s safe to say that the processes more than worth it!
