When it comes to creating applications in today’s world, establishing an application MVP is the primary and most valuable prerequisite to getting an investor. An MVP enables you to verify the concept in question in reality using a set of limited assets, at the same time creating a framework for expansion.
A report by CB Insights reveals that a majority of startups, about 42%, fail because their product fails to meet market demand. This way, by creating an MVP that is as close to what consumers want as possible, you increase your app development’s probability of success and, by extension, investors’ interest.
Key Features That Every MVP App Should Have
- Problem-Solving Focus: Your MVP should solve a clear and particular problem for people you want to reach out to and show that your product is valuable at once.
- Simple UI: A clean, simple layout will mean that the user will not take time to identify the product when navigating the app and will go a long way to impress potential investors.
- Features Of Growth: App developers concentrate on aspects vital for app interaction and the materials that can be implemented in the future due to consumer requirements changes.
- App Scalability: Develop your first version of the product with a foundation that can handle more users, more features, and higher performance.
- User Feedback: Make it easy for users to give their feedback through the app so you can assess the effectiveness of the app and make changes at the appropriate time.
A Step-By-Step Guide To Building A Scalable MVP App For Investors
Scaling an MVP app involves many steps and must be planned, researched, and implemented effectively mainly through a professional mobile app development company.
Perform Market Research
App users are an audience that you need to reach before you begin developing an MVP – you have to ensure your idea has demand. Knowing the needs of your target audience will help to avoid making an app that targets a problem that is not widely felt or is not significant.
- App Competitors: Studying what competitors can provide to clients, can be beneficial to identify the gaps in their solutions and improve upon them like their strengths and weaknesses.
- Market Size: Shareholders would like to know how many people would take an interest in your application. Having a larger market means the chances of attracting investors are higher.
Include Core Features
The next step is to define the minimum set of features your product should include, as far as its initial version is concerned. UK developers are great for this as they concentrate on the features that create value for users. Based on the feedback collected during market research, identify which features your app should start with.
- Prioritize Features: Write down all the features you would like to have on your app, and then prioritize them. Focus on features that are necessary to prove the concept.
- Create a Plan: Simplify the interface by outlining what will be offered in the next versions, and remain centered on the current version’s main functionality.
User-Friendly Interface
The interface of the UI should be simple and without unnecessary distractions; and also, have clear functionality. In any case, the design of the MVP has to resemble the real app as much as possible, even if it is a simple prototype. App success is highly dependent on the user experience.
- Prototypes: It is good to design wireframes and prototypes in order to have a physical view of how the application will be developed.
- User Testing: Before the finalization of the design, do a user test with people on how easy it is to use the tool. This way you can pinpoint sources of frustration and potential for enhancement.
Develop The MVP
Depending on your budget and timeline, you need to build a development team or leverage no-code/low-code solutions to accelerate the process. Make sure that the application is developed with technology that will be easily expandable when more users are added.
- App Quality: It’s vital to understand that your MVP doesn’t have to be flawless but should work fairly well. Seek consistency and productivity when it comes to the app’s functionality.
- App Testing: After building the app, conduct rigorous testing to identify problems. They are to collect feedback from early users and to integrate the feedback into the application.
- Market MVP To Investors
To effectively grab the attention of the audience, focus on the problem being solved the unique selling proposition of the app as well as the market it fits into. Get help from any app development company in the UK or make sure that you clearly illustrate how your MVP is capable of developing over time depending on user feedback and market conditions.
- Pitch Deck: Your pitch deck should contain figures and facts, nice-looking charts, tables and graphs, and a proper business plan showing how your app could grow.
- Show Traction: If you have any user data or some early feedback make sure to incorporate that into your pitch. The more traction a startup has, the higher the chances.
Conclusion
Developing an MVP app that can attract investors is a precarious balance of developing an app that meets the fundamental features, creates a product that solves an actual need, and implements practical approaches for expansion.
